Ashikur Rahman Shaon
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Ashikur Rahman Shaon

ASHIKUR RAHMAN SHAON

DIGITAL MARKETING & SOCIAL MEDIA SPECIALIST
E-commerce Specialist | Performance Marketing | Paid Advertising
+1 (307) 424-2312 WhatsApp Chat info@arshaon.com LinkedIn Profile

Professional Summary

Results-driven Digital Marketing & Social Media Specialist with 7+ years of experience in social media management, paid advertising, e-commerce marketing, content strategy, audience growth, and online brand development.

Experienced in developing and executing digital marketing strategies across Facebook, Instagram, TikTok, Google, and other digital platforms. Highly skilled in Meta Ads Manager, audience targeting, retargeting, campaign optimization, content planning, competitor research, conversion tracking, and performance analysis.

Proven track record working with e-commerce businesses, online brands, and digital products, with a deep understanding of customer acquisition, marketing funnels, product research, and brand scaling. Highly adaptable and self-motivated professional with exceptional communication, creative problem-solving, and analytical capabilities.

Core Competencies

Digital Marketing Strategy Social Media Marketing Performance Marketing Facebook Marketing Instagram Marketing TikTok Marketing Meta Ads Manager Paid Advertising E-commerce Marketing Audience Research Customer Acquisition Retargeting Campaigns Lead Generation Conversion Optimization Content Strategy Brand Development Competitor Research Product Research Marketing Analytics Campaign Management Social Media Growth Conversion Tracking Marketing Funnel Strategy SEO Fundamentals Google Analytics 4 (GA4)

Professional Experience

Digital Marketing & Social Media Specialist

Freelance / Independent Consultant • Remote
2019 — Present
  • Develop and execute comprehensive digital marketing strategies for online businesses, brands, and e-commerce projects.
  • Manage and optimize social media presence across Facebook, Instagram, TikTok, and other digital platforms.
  • Plan, launch, monitor, and optimize high-ROI paid advertising campaigns aligned with business objectives.
  • Conduct rigorous audience research and competitor analysis to identify profitable customer segments and expansion opportunities.
  • Develop dynamic content strategies designed to increase organic reach, engagement, traffic, qualified leads, and sales conversions.
  • Architect precision retargeting strategies for website visitors, video viewers, social media audiences, and abandoned checkouts.
  • Monitor real-time advertising performance and optimize campaigns through data-driven A/B testing and budget reallocation.
  • Implement and verify Meta Pixel, Google Analytics 4 (GA4), custom event conversion tracking, and digital analytics.
  • Formulate high-converting promotional strategies for e-commerce stores, trending products, and online brand launches.
  • Perform in-depth market research, product demand analysis, competitor pricing audits, and customer behavior profiling.
  • Prepare detailed campaign performance reports providing actionable, growth-focused business recommendations.
  • Collaborate closely with clients to understand core commercial objectives and translate them into measurable marketing campaigns.

Specialized Domains of Expertise

Social Media
Facebook • Instagram • TikTok
  • Platform-specific content strategies
  • Social media calendars & promo campaigns
  • Trend research & opportunity analysis
  • Profile optimization & brand positioning
  • Organic audience growth & engagement
  • Short-form video & Reels strategy
  • Community engagement & communication
  • Competitor content pattern analysis
Paid Advertising
Meta Ads & Performance
  • Meta Ads Manager & Campaign Architecture
  • Precision Audience Targeting
  • Custom & Lookalike Audiences
  • High-Impact Retargeting Funnels
  • Traffic, Engagement & Lead Generation
  • Conversion Campaigns & Purchase Scaling
  • Creative & Audience A/B Testing
  • Meta Pixel & CAPI Conversion Tracking
E-commerce Growth
Store Strategy & Scaling
  • Product research & market analysis
  • Competitor pricing & demand audits
  • Product listing & copywriting optimization
  • Customer acquisition & ROAS optimization
  • Brand positioning & online store strategy
  • Dropshipping & marketplace models
  • Customer journey & checkout conversion
  • End-to-end promotional campaigns

Selected Project Experience

Invoice-Gen.net

Founder / Product & Marketing
  • Developed the initial concept and business growth strategy for an online invoice generation platform.
  • Planned core product features including automated invoice creation, PDF generation, recurring invoices, and client catalogs.
  • Led product positioning, branding identity, user experience (UX), and digital customer acquisition funnel.
  • Planned content marketing and SEO strategies to maximize organic search visibility and user sign-ups.

Keytify Shop

E-commerce Brand & Marketing
  • Executed comprehensive e-commerce product research, identifying high-demand trending opportunities.
  • Crafted persuasive, benefit-driven product descriptions and dynamic promotional creatives.
  • Architected multi-channel social media marketing campaigns and brand positioning strategies.
  • Developed and scaled paid advertising funnels across Meta to maximize customer acquisition and store revenue.

Tools & Platforms

Advertising & Analytics
Meta Ads Manager Facebook Business Suite Google Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Meta Pixel Conversion Tracking
Social Media Platforms
Facebook Instagram TikTok YouTube LinkedIn
Design & Content
Canva Adobe Photoshop Adobe Illustrator Reels & Short-Form Video Strategy Visual Ad Creatives
E-commerce & Web
Shopify WooCommerce WordPress Next.js GitHub Supabase Stripe
Productivity & Office
Google Workspace Google Sheets Google Docs Microsoft Office

Key Professional Skills

Marketing
  • Digital Marketing
  • Performance Marketing
  • Social Media Marketing
  • Paid Advertising
  • E-commerce Marketing
  • Content Marketing
  • Brand Strategy
  • Customer Acquisition
Analytical
  • Market Research
  • Competitor Analysis
  • Audience Analysis
  • Campaign Performance Analysis
  • Conversion Rate Analysis
  • Data-Driven Optimization
Business
  • Client Communication
  • Project Management
  • Business Development
  • Strategic Planning
  • Creative Problem Solving
  • Customer Relationship Management

Professional Strengths

Strong communication and interpersonal skills
Creative and analytical approach to marketing
Proven ability to work independently & remotely
Fast learner and highly adaptable to new technologies
Meticulous attention to detail & data accuracy
Business and customer-focused strategic mindset
Ability to manage multiple projects under strict deadlines
Passion for technology, e-commerce, and digital business

Certifications & Professional Development

  • Digital Marketing & Strategy — Professional Certification & Practical Training
  • Meta Advertising & Performance Marketing — Meta Ads Manager Specialist
  • Google Analytics (GA4) & Measurement — Web & App Conversion Tracking
  • E-commerce & Online Business Management — Hands-on Industry Experience (7+ Years)
  • Social Media Marketing & Brand Growth — Multi-Platform Practical Application

Languages & Work Preference

Languages: English (Fluent), Bengali (Native)
Work Mode: Remote / Worldwide
Availability: 🟢 Full-time / Remote / Freelance
Work Preferences: Digital Marketing, Social Media, E-commerce, Performance Marketing, Marketing Operations
References: Available upon request
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